Bettina Zimmermann (COO Retail, Ganter Group) in a round table discussion about how the future of store design might look like. A dialogue between 8 experts for shop design on the question of the new tasks of brand architecture and the fine line between sense and nonsense of digital applications.
The briefing should begin at an early stage. It makes sense not to start with the look of the store but what you want to achieve. (Bettina Zimmermann)
One of the conclusions drawn by the experts is: Today, authenticity and individuality is in particular important. Today our clients know their target group much better than in the past.
Read the full article here.
Published in “Textilwirtschaft” No. 14 in April 2018.
