Longchamp

In early summer this year, GANTER was substantially involved in the realization of the new Longchamp Flagship-Store on Manhattan’s Fifth Avenue. Located on one of the world’s most famous shopping boulevards, the 4,000 square-foot, two-story space will be the brand’s largest outpost in the United States.

„The time has come, for Longchamp to open our doors at Manhattan’s Fifth Avenue”, Stephanie Disegni (President and CEO at Longchamp USA) explains the choice of the new location.

The French brand’s flagship store is located at 645 Fifth Avenue in the Olympic Tower, adjacent to Rockefeller Center and St. Patrick’s Cathedral.
 
In only 6 months, GANTER had to schedule and realize the creative concept of Matthieu Rey-Grange. GANTER was responsible for the on-site coordination with the general contractor and assisted with excellent project-management, the engineering as well as the on-time production, the punctual delivery and the installation of various fixtures and elements.
For the high quality surfaces of the Flagship-Boutique, we produced samples to present our solutions and ideas to the client. After Longchamp’s final approval, we also installed the elements on-site. The engineering and production process was realized with great sensitivity for the brand‘s corporate design and according to their specific guidelines. For this specific project, our global network of producers and suppliers, set up and maintained over many years, was helpful again to choose the perfect partners for this project, to meet our highest quality standards and to achieve the best possible result for our long-established client. We produced fixtures with high gloss pearly lacquer and with gloss and matte wooden finishes (oak, ebony and walnut), furthermore we produced leather coverings, fabrics and elements made of polished stainless steel, brass and glass.
 
The exquisite fixtures provide the perfect backdrop for the product presentation:
Besides a great selection of Women’s handbags, the Longchamp Store offers a Prêt-à-Porter-collection, shoes and leather accessories as well as menswear and luggage. Every collection presented in a separate room.
A painting of the Venezuelan artist Carlos Cruz-Diez is presented in the stairway. Its radiance guides customers from the ground floor to the upper floor. Cruz-Diez, who describes himself as a master of color, is believed to be one of the fathers and greatest figures of kinetic and op art. His fascination for colors echoes in the colorful world of Longchamp handbags. Their presentation in-store function as an outstanding aesthetic element in the overall appearance of the Flagship-Boutique.
 
As our long-established client, Longchamp trusts our expertise for years now. As a worldwide operating global leader in the construction and real estate sector, the Ganter Group is a perfect partner to assist and to advise your international brand roll-out.
In the last years, we realized several Longchamp-Stores in Moscow, Munich and Geneva:
 
 
© Photo: Eric Townsend