Thule
- Malmö
- Thule
- 2017
A modular, flexible and extendable shop concept for Thule
The Thule Group, the internationally successful manufacturer of transport systems, commissioned Ganter to develop a shop concept, that can be used in a variety of locations around the world – in other words, modular, flexible and extendable as required. One of the main tasks was to present the various product lines, from the prams to the roof racks, from bike trailer to hiking backpacks in an equally attractive and prominent fashion. This was possible with the help of specially developed product carriers, a skilful combination of partition walls, screens and window frontages and with great attention to detail.
The store design, which with its exposed concrete floors and many white surfaces is as simple as it is modern, especially allows the technology to take the stage: this applies both to the clearly visible room technology and for the video installations and the sophisticated technology of the Thule products on the ground.
In 2017, further Thule shops had already opened in Taiwan, Brazil, Italy and in the Ukraine, where the Ganter store design was put to the test and was shown to be impressive. With the opening of the shop in Stockholm, the worldwide roll-out, whose timing Ganter has meticulously planned in co-operation with the Thule team, will therefore commence in 2018.
